Most Leadership Coaching Is Expensive Therapy With a Whiteboard. This Isn't That.
If you're a leader or entrepreneur who's tired of vague advice, group hugs, and "have you tried journaling?" — you're in the right place.
You don't have a feelings problem. You have a results problem. Your team isn't performing. You're doing too much and leading too little. Something is stuck and you know it, you just haven't fixed it yet.
Tony Schmaltz is the leadership coach for people who hate leadership coaches. Direct. High-energy. Zero fluff. He'll tell you exactly what's broken, exactly how to fix it, and he'll make you laugh while he does it.
He's worked with Amazon's Talent Division. He's worked with entrepreneurs building from scratch. The common thread? Leaders who are done pretending the problem will solve itself.
Take this 3-minute quiz to uncover what’s really holding you back and how to break through.
What Working with Tony Actually Looks Like
No Time Wasters - EVER
No homework you'll never do. No frameworks you'll forget by Friday. Tony works the way real leaders think — fast, direct, and focused on what moves the needle.
Plans that Work
You'll know what's holding you back. You'll know exactly what to do about it. And you'll probably laugh more than you expected in a coaching session.
Mindset Mastery: Transform Your Thinking
Results show up in your team, your revenue, and your own head — usually faster than you think is possible.
The Go To Leadership Coach for Amazon.com Talent Division
When one of the most demanding companies on the planet needs someone to develop their leaders, they don't call someone who talks about feelings. Amazon brought Tony in because results matter more than comfort — and that's exactly what he delivers.
Rated in Top 15 Coaches in Tampa 2024
Not because he's the nicest guy in the room. Because his clients actually get results.
Author of
Wake the #$*! Up
The book that says what every leadership book is afraid to say.
If you've ever felt like something is quietly blocking you from the life and career you're supposed to have — this is the book that finds it, names it, and tells you exactly what to do about it. No fluff. No filler. Just the truth, delivered with enough humor that you won't throw it across the room.
Meet The Upgrade Coach
Tony Schmaltz has spent over two decades doing something most coaches won't — telling people the truth.
He's coached everyone from Fortune 500 leaders to first-time entrepreneurs, and the conversation always starts the same way: cutting through the noise to find the real problem. Not the one you came in with. The actual one.
He's the leadership coach on record for Amazon's Talent Division. He's a speaker, an author, and the kind of guy who will make you laugh, call you out, and hand you a clear action plan — all in the same conversation.
If you're looking for someone to validate your excuses, Tony's not your guy. If you're ready to lead better, perform better, and actually enjoy the process — you found him.
Transformational Success Stories
Real Experiences, Real Results
"It was like a smack in the face"
"Tony will wake you up right from the start. Since working with him, I have been promoted twice at Amazon — the equivalent of 3 jumps in managerial status. This isn't just coaching...it's power re-engineering."
Matt Mclain
"I got my dream job"
"Tony's skills, abilities and leadership took our company from $10 million to $40 million in revenue and helped me get promoted to General Manager."
Lindsay Sewell
"If you're thinking about working with Tony, it is not a matter of IF, but WHEN"
"When are you ready to step into who you are meant to be and the life you were meant to have? If this is what you want then you need to work with Tony, NOW"
Steve Krivda
"The Voice Your Ear that we ALL need"
"We all need a little Tony Schmaltz on our shoulder coaching us to success."
Mark Lubragge
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Frequently Asked Questions About Coaching with Tony
Curious about how Tony Schmaltz's coaching can transform your journey? Here are some common questions we receive about Tony's coaching services, program details, and how to get started on your path to extraordinary results.
What types of coaching programs do you offer?
Tony offers a range of coaching programs tailored to meet the needs of entrepreneurs, business leaders, and professionals. These include one-on-one coaching, group sessions, and specialized workshops focused on leadership development, mindset mastery, and peak performance. All of these have been proven to help people find the results they are looking for.
How do I know if coaching is right for me?
If you're a leader or entrepreneur looking to elevate your mindset, enhance your leadership skills, and achieve greater success without burnout, coaching can be a powerful tool. It's designed for those ready to take ownership of their growth and transformation. Or, if you just feel stuck and are not sure why, this is the right place to be.
What can I expect from a coaching session?
In a coaching session with Tony, you can expect a personalized approach that focuses on your unique challenges and goals. Sessions typically involve deep discussions, actionable strategies, and accountability to help you stay on track toward your objectives.How do I get started with coaching?
Getting started is simple! You can schedule a free consultation with Tony to discuss your goals and see how his coaching can benefit you. From there, you can choose the program that best fits your needs.What results can I expect from coaching?
Clients who work with Tony often report significant improvements in their leadership effectiveness, increased confidence, and a clearer vision for their business. The results are often times increased revenue in their businesses. Many experience transformative changes that lead to both personal and professional success.